Expert Alert: Retailers’ Black Friday approach includes new and familiar tactics
Shoppers around the country are already starting to see deals ahead of Black Friday.
Ahmed Maamoun, an assistant professor at the Labovitz School of Business and Economics, explains three things that are different with this year’s Black Friday.
Ahmed Maamoun, Ph.D.
“The biggest shopping day of the year, Black Friday, is just weeks away. And, big is an understatement. It’s expected that 168 million people will shop in stores and online — scoring deals, getting started on holiday shopping and spending a staggering $12 billion in 24 hours.
“Three factors will make this Black Friday different from previous years:
- More stores have publicly announced they will be closed for Thanksgiving;
- Brick-and-mortar retailers are aggressively pushing retail’s latest acronym, BOPIS, to compete with online retailers like Amazon. Buy Online, Pickup In-Store (BOPIS) will account for nearly 50% of sales; and
- Sales from smartphones will hit an all-time high of $3 billion.”
Ahmed Maamoun, Ph.D., is an assistant professor of marketing at the Labovitz School of Business and Economics at the University of Minnesota Duluth. Maamoun teaches courses tied to retailing, international marketing and green marketing. His research interests include marketing competitiveness and marketing strategy in small and medium sized enterprises.
About University of Minnesota Duluth
One of five campuses in the University of Minnesota System, the University of Minnesota Duluth integrates liberal education, research, creative activity, and public engagement and prepares students to thrive as lifelong learners and globally engaged citizens. With an enrollment of over 11,000 undergraduate and graduate students, the Duluth campus offers 15 bachelor’s degrees in 84 majors and 72 minors, and graduate programs in 26 fields. Visit d.umn.edu.