Akshay R. Rao

Introduction

Akshay R. Rao, Ph.D. is a professor and General Mills Chair in Marketing at the University of Minnesota Carlson School of Management.

Rao's teaching, research, and consulting focus on industries ranging from food and airlines to apparel and financial services, and include problems of consumer behavior, pricing strategy, channels of distribution, product/brand management, and sales force management.

His expertise is sought in three forms: (1) to help managers solve complex problems in corporate strategy, pricing, brand management, and sales management; (2) to help develop executive education programs in pricing and branding strategy; and (3) to serve as an expert witness in legal matters related to consumer behavior, pricing, branding, and marketing strategy.