Kathleen Vohs

Kathleen Vohs
Carlson School of Management, Twin Cities
  • Business and Management


Kathleen Vohs, Ph.D., is a Distinguished McKnight University Professor and the Land O'Lakes Chair in Marketing at the University of Minnesota Carlson School of Management.

Vohs works to understand and communicate the basics of how people think, feel, and behave in order to make sense of marketplace and organizational outcomes. Her research specialties include self-control, the hidden costs of decision making, the psychology of money, the difference between a meaningful life and a happy life, and heterosexual sexual negotiations.

Vohs has authored more than 250 scholarly publications and has been the editor of 9 books. She has received several awards and honors, including a SAGE Young Scholar Award in the field of social and personality psychology.

Notable Achievements

  • Named Distinguished McKnight University Professor (2016)
  • Voted Faculty of the Year by part-time MBA students (2018)
  • Named as one of the Top 25 Behavioral Economists by thebestschools.org (2018)
Is this showing up?

News about Kathleen Vohs

Portrait of Professor Kathleen Vohs leaning against a pillar outside
Talking with U of M

Talking holiday decision fatigue strategies with the U of M

From making a gift budget to determining travel plans, the list of decisions this holiday season can feel never-ending. Consumer psychologist Professor Kathleen Vohs shares what to keep in mind this holiday season to avoid decision fatigue.