Story Archive

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Portrait of Linli Xu outside on a sunny day
Expert Alert

The impact of Super Bowl ads

When it comes to television commercials, the Super Bowl is the biggest stage. But does the investment pay off? Assistant Professor Linli Xu speaks to how much of an impression Super Bowl commercials leave behind.

Portrait of Professor Kathleen Vohs leaning against a pillar outside
Talking with U of M

Talking holiday decision fatigue strategies with the U of M

From making a gift budget to determining travel plans, the list of decisions this holiday season can feel never-ending. Consumer psychologist Professor Kathleen Vohs shares what to keep in mind this holiday season to avoid decision fatigue.

Diptych of a stock photo and portrait. [Left] Photo by Getty Images of two holiday shoppers. [Right] Carlson School of Management Professor George John.
Talking with U of M

Talking holiday shopping season advice with the U of M

With Black Friday and Cyber Monday on the horizon, there is a greater push than ever before to shop earlier for the holidays due to the global supply chain issues. Carlson marketing expert George John talks about what shoppers can expect over the coming weeks.

Mark Bergen
Expert Alert

5 ways inflation might impact holiday shopping

Mark Bergen with the Carlson School of Management is available to comment on consumer takeaways amid supply chain issues, worker shortages, and the rising cost of consumer goods.

Black man uses a smartphone and laptop to browse the Spotify app.
Research Brief

Spotify is Powerful. Is it Biased?

Spotify is both a popular and influential player in the music industry. Does its power come with bias? After reviewing Spotify’s New Music Friday playlists, researchers found that, if anything, Spotify uses its platform to promote the underdog.

Linking entities. Networking, social media, SNS, internet communication connect concept. Teamwork, network and community abstract.
Research Brief

Improving professional networking outcomes for women

New research from the Carlson School of Management finds a simple way to make networking easier for women, who often face significant barriers in doing so, especially in fields where they are a minority.