Marketing

students watch a video presentation on a big screen at the front of a classroom

Feature

Design students partner with Caribou Coffee to craft new promo video

A class project with a leading coffee chain helped students get real-world experience.

A woman checks her smartwatch with blurry city lights in the background

Research Brief

Digital nudges based on weather increase exercise

New research from the Carlson School of Management suggests targeted motivation linked to weather can encourage exercise.

Hands enter a five-star rating on a cell phone app.

Research Brief

Rating Service Before Tipping Leads to Smaller Tips

Rating service on apps before tipping leads to smaller tips.

Portrait of Professor Kathleen Vohs leaning against a pillar outside

Talking with U of M

Talking holiday decision fatigue strategies with the U of M

From making a gift budget to determining travel plans, the list of decisions this holiday season can feel never-ending. Consumer psychologist Professor Kathleen Vohs shares what to keep in mind this holiday season to avoid decision fatigue.

Diptych of a stock photo and portrait. [Left] Photo by Getty Images of two holiday shoppers. [Right] Carlson School of Management Professor George John.

Talking with U of M

Talking holiday shopping season advice with the U of M

With Black Friday and Cyber Monday on the horizon, there is a greater push than ever before to shop earlier for the holidays due to the global supply chain issues. Carlson marketing expert George John talks about what shoppers can expect over the coming weeks.

Black man uses a smartphone and laptop to browse the Spotify app.

Research Brief

Spotify is Powerful. Is it Biased?

Spotify is both a popular and influential player in the music industry. Does its power come with bias? After reviewing Spotify’s New Music Friday playlists, researchers found that, if anything, Spotify uses its platform to promote the underdog.

Research Brief

Designing online grocery stores to support those striving to eat healthy for weight loss

With the rapid growth in online grocery shopping, researchers at the University of Minnesota School of Public Health (SPH) sought to identify design features online grocery stores should consider to support the increasing number of Americans striving to eat healthy for weight loss.

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