Marketing

Students deliver a presentation in front of a class.

Feature

Experiential learning empowers community

New hands-on learning opportunities enhance the Carlson School undergraduate experience and help local organizations.

students watch a video presentation on a big screen at the front of a classroom

Feature

Design students partner with Caribou Coffee to craft new promo video

A class project with a leading coffee chain helped students get real-world experience.

View from above of creative professionals putting together advertising visuals on a table.

Research Brief

AI-generated ad slogans may rival those made by experts

New research from the Carlson School of Management evaluates the use of AI tools to generate advertising taglines.

The hands of a customer and salesperson are above a sales counter with holiday packages.

Talking with University of Minnesota

Talking holiday shopping trends with U of M

Professor George John talks about what consumers and retailers can expect this holiday shopping season.

A woman checks her smartwatch with blurry city lights in the background

Research Brief

Digital nudges based on weather increase exercise

New research from the Carlson School of Management suggests targeted motivation linked to weather can encourage exercise.

Hands enter a five-star rating on a cell phone app.

Research Brief

Rating Service Before Tipping Leads to Smaller Tips

Rating service on apps before tipping leads to smaller tips.

Portrait of Professor Kathleen Vohs leaning against a pillar outside

Talking with University of Minnesota

Talking holiday decision fatigue strategies with the U of M

From making a gift budget to determining travel plans, the list of decisions this holiday season can feel never-ending. Consumer psychologist Professor Kathleen Vohs shares what to keep in mind this holiday season to avoid decision fatigue.

Diptych of a stock photo and portrait. [Left] Photo by Getty Images of two holiday shoppers. [Right] Carlson School of Management Professor George John.

Talking with University of Minnesota

Talking holiday shopping season advice with the U of M

With Black Friday and Cyber Monday on the horizon, there is a greater push than ever before to shop earlier for the holidays due to the global supply chain issues. Carlson marketing expert George John talks about what shoppers can expect over the coming weeks.

Marketing Story Archive