Skip to main content
Wordmark of the University of Minnesota Twin Cities
News and Events

Utility Menu

  • MyU
  • One Stop
  • Jobs
  • Give

Common Search Terms

  • Housing
  • Libraries
  • Bookstore
  • Tuition Cost
  • Academic Calendar

News Section Menu

  • Topics
  • All News
  • For Journalists
  • Events

Task List

  • MyU
  • One Stop
  • Jobs
  • Give
  • Topics
    • Agriculture & Environment
    • Architecture & Design
    • Arts & Humanities
    • Business & Management
    • Campus Affairs
    • Education
    • Health
    • Law & Policy
    • Science & Technology
    • Social Sciences
    • Sports & Recreation
  • All News
  • For Journalists
  • Events

Breadcrumb

  1. Home
  2. News & Events
  3. New map brings census data to life
Research Brief

New map brings census data to life

August 27, 2025
Young woman holding a dog tapping a cell phone on a payment platform
Credit: Getty Images.
Share this story

New research from the University of Minnesota College of Liberal Arts analyzed U.S. Census and mobile phone data to understand how people interact in their communities.

The so-called “visitor census” reviewed anonymous mobile phone location data from 3.58 million people in seven major U.S. cities — Los Angeles, Houston, Atlanta, Miami, Seattle, Denver and the Twin Cities — to identify likely home areas and track visits to other neighborhoods. When combined with U.S. Census data, the new dataset provides a more dynamic view of the social and economic interactions in neighborhoods and cities.

Data visualization showing the seven cities in the study

Credit: University of Minnesota.

The study, published in Scientific Data, found: 

  • In the Twin Cities, the visitor census reveals clear contrasts between residents and visitors in income, education and racial makeup. For example, affluent areas may attract visitors with lower incomes, while downtown tends to see daytime visitors who are wealthier than local residents. These patterns show how neighborhoods often serve different roles during the day than they do at night.
  • The dataset shows how neighborhood makeup can shift over time — some predominantly white, high-income areas see more diverse visitors during work or recreation hours, while some lower-income neighborhoods draw visitors with higher education or income levels due to local attractions or services.
  • Unlike the traditional census, which is collected only every five or 10 years and offers a static snapshot of where people live, mobile phone data shows how neighborhoods change hour by hour.

“Traditional census data tells us where people live, but not where they go,” said Di Zhu, an assistant professor in the College of Liberal Arts. “That’s like knowing everyone’s mailing address but nothing about their daily lives. By capturing who visits where — and what social and economic backgrounds they bring — we’re giving neighborhoods a fuller, more dynamic identity that reflects how cities actually function.”

Future research will expand the visitor census dataset to include more cities and time periods, making it an even more powerful tool for understanding urban life. The team aims to integrate this resource into future research on socioeconomic forecasting, neighborhood change and human-environment dynamics.

This study was supported by the Center for Urban and Regional Affairs, the Data Science Initiatives, and the Minnesota Population Center. University of Minnesota collaborators include Meicheng Xiong and David Van Riper.

About the College of Liberal Arts
For more than 150 years, the College of Liberal Arts has played a central and enduring role in shaping lives, for the good of Minnesota and the world. CLA is the largest college in the University of Minnesota system with nearly 500 world-class faculty instructing more than 12,000 undergraduate and 1,400 graduate students. CLA is home to 31 academic departments and more than 20 interdisciplinary research centers in the arts, social sciences and humanities. Learn more at cla.umn.edu. 

  • Categories:
  • Social Sciences
  • Communication
  • Information
Share this story

Media Contacts

After hours line

University Public Relations
(612) 293-0831 [email protected]

Main Line

University Public Relations
612-624-5551 [email protected]

Savannah Erdman

University Public Relations
[email protected]

More stories in Social Sciences

Dale Thuftedal smiles in front of the Goldy Gopher statue outside of Coffman Union.
Feature

‘I don’t like loose ends!’

For more than half a century, Dale Thuftedal has occasionally been “haunted” by not finishing the graduate degree he started at the University of Minnesota. This spring he’ll exorcise those ghosts.

Portrait photo of Rima Kawas in a black blazer.
Expert Alert

Exercising your communication skills in the new year

Rima Kawas at the Humphrey School of Public Affairs can speak on using constructive dialogue to reconnect with family, friends and community members. 

Editor's picks

Elizabeth Borer and Eric Seabloom
Feature

Ecological powerhouse on the prairie

The University of Minnesota’s Cedar Creek Ecosystem Science Reserve has grown into the world hub for terrestrial ecology — and collaborative research.

A person at the Student Organic Famr holds Paisley Purple potatoes in their hand, including one cut in half to show the purple inside.
Feature

Will the Paisley Purple have a noteworthy reign?

The potato variety developed by University of Minnesota breeders is prized by fans for its taste and color.

Daquari Hollins scans a barcode with his phone inside a store.
Feature

University of Minnesota student uses AI Makerspace to launch green app

Philosophy major Daquari Hollins partnered with the campus tech sandbox to turn massive climate databases into an instant mobile tool.

Side-by-side photos of Lindsey Greenlund Ross, Audrey Wethington, Madeline Wethington, and Conner Olson.
Feature

From wearing the maroon and gold to donning a white coat

Golden Gopher student-athletes who have gone on to medical school are transferring their drive and passion for sports into care and concern for human health.

See all stories
UMN Crookston UMN Morris UMN Duluth UMN Twin Cities UMN Rochester

Campuses

  • System Website
  • Crookston
  • Duluth
  • Morris
  • Rochester
  • Twin Cities

For Journalists

  • Find an Expert
  • For Journalists
  • Guidelines for Journalists
  • Meet the PR Team

Contact

[email protected] 612-624-5551

Support future-ready education

Give

Connect with us

  • Link to U of M's Facebook page
  • Link to U of M's Instagram page
  • Link to U of M's LinkedIn page
  • Link to U of M's Tiktok account
  • Link to U of M's Twitter page
  • Link to U of M's Youtube page
  • Link to U of M's Threads Account
Wordmark of the University of Minnesota Twin Cities
© Regents of the University of Minnesota. All rights reserved.
The University of Minnesota is an equal opportunity educator and employer.
Privacy Statement | Report Digital Accessibility Issue
Website Feedback